Trade Name

A consumer bought a commercial grade cargo van from a car dealership. When a malfunction occurred in the car, as part of the warranty repair the car owner decided to withdraw from the sales contract. Despite the fact that the car was repaired, the consumer decided to get refund.

The car dealership rejected the buyer's claims since the buyer had no grounds for terminating the contract: the car was repaired and was serviceable.

The car owner disagreed with the dealer's answer and filed a lawsuit with a court at his place of residence. The amount of claims, if satisfied, would have reached about RUB 3 mln rubles, including a penalty and fine under the Law "On the Protection of Consumer Rights".

Every company is obliged to have a trade name. It is not only an obligatory attribute required for its existence, but also a brand identity, to which the company acquires the exclusive right.

Read this article to find out what a trade name should be like, whether there are any restrictions on its content and whether an company is entitled to protection of its “business name”.